Sustainable. Fair. European – Why production in the EU is more important today than ever before
Why European production is more important now than ever
The world is in flux. Trade conflicts, geopolitical tensions, and increasing uncertainties—particularly regarding the USA—are impacting global supply chains and posing new questions for many consumers: Where does my product come from? Under what conditions was it manufactured? And can I still trust ethical standards when making a purchase?
Our answer: Yes – if you consciously choose products made in Europe . Especially in times of crisis, it's crucial to rely on proximity, fairness, and transparent values.
The movement for European products is gaining momentum
More and more consumers are consciously choosing to avoid products from countries with unfair trading practices or weak social standards. A growing movement, such as the subreddit /r/BuyFromEU , calls for the targeted purchase of European products – as a reaction to international trade conflicts, for example with the USA.
Even established media outlets like Tagesschau are reporting on this trend. It clearly shows that the desire for regional responsibility, fair standards, and independent production is greater than ever before.
With Airpaq you send a clear message – for fair work, for short supply chains and for genuine sustainability from Europe.
Produced in the EU – with responsibility and transparency
Our backpacks and accessories are produced in a family-run factory in Romania – an EU member state. There, binding standards apply that are a matter of course for us: fair wages, regulated working hours, and certified social standards such as SA8000 .
We know exactly who sews our products – and we are familiar with the conditions on site. This transparency creates trust and makes the difference compared to production facilities in the Far East, where human rights are often disregarded.
Our values – sustainability begins with people.
At Airpaq, sustainability isn't just about environmental protection – it begins with valuing the people who craft our products with care and skill. That's why we don't see our production as an anonymous supply chain, but as a collaborative value creation process based on mutual respect.
From the very beginning, we have focused on fair working conditions, stable partnerships, and short communication channels. Our values are non-negotiable – they are firmly embedded in every product.
Environmentally friendly processes – conceived locally, effective globally
Our commitment to a sustainable future is also reflected in our manufacturing: We use electricity from solar power plants , reduce water consumption with optimized washing processes and exclusively use Oeko-Tex certified dyes .
This means: fewer emissions, less strain on soils and water – and more responsibility towards future generations.
Durability instead of mass consumption
Our backpacks are made from airbags and seatbelts – materials designed for protection and durability. Upcycling gives them a second life, conserving resources and telling new stories.
This results in a durable product that combines style, function, and responsibility. A product you can wear or give as a gift with a clear conscience – especially in a time when quality matters again.
Conclusion: Those who shop consciously today are focusing on Europe.
When the world is in turmoil, we need clarity. At Airpaq, we believe that responsibility, local sourcing, and transparency form the basis for sustainable consumption. With every product, you make a choice – for fair trade, regional structures, and a future worth living in.
